Email marketing program is a very complex process. This does not mean that it cannot be successfully carried out. If certain steps are taken, the program can be an amazing success. The emails sent out to the prospects should contain clear links. After all, the aim of the email is to make prospects visit a website. The prospects cannot become the customers without visiting the website intended for that purpose. They should choose the product or service by signing up or subscribing. The prospects must be made to click the links meant for this purpose. They have to be persuaded and compelled to click. A link may be provided in every paragraph of the email. Strong calls to click or even authoritative demands to click may yield results. Going through aweber review may give a lot of such suggestions to make the email marketing program successful.

The use of images in an email sent out to prospects should be limited. The prospects may not see the images in the email. The space used for images is, thus, wasted. Well written messages instead of image heavy messages are therefore needed to make the program successful. Sending emails with only an image or images is a total waste of effort. Any message like order at once or click here in an image is less likely to get responded.